The sports season in Greece is already on fire and this happens also in minifootball. By the beginning of the current week, the N’JOY UNI-League which is the national minifootball championship, started the promotional period which includes 35 days full of advertisements and events all over Greece. TV spots, Radio spots, internet banner campaigns, field banners campaigns, posters, flyers, below the line activities and special events are only some of the methods that are common for promoting N’JOY UNI-League and its sponsors for the new season.
Of course, we have always to have in mind that people in Greece have difficulties in their everyday life because of the financial crisis that “stroke” the country, however, sports and especially minifootball which focuses on simple amateur players is probably one of the best ways for escaping from such problems. The organizers know the situation and that’s why the financial terms of the teams’ participation have changed by reducing all prices, as minifootball is not a sport only for the rich people, but for everybody.
Athens, Thessaloniki, Iraklio, Patra, Volos, Chalkida, Rethimno, Ioannina, Chania and Lamia are the 10 cities that will feel the heartbeat of the N’JOY UNI-League! The main sponsor remains FAGE S.A. and specifically the N’JOY brand which is the most popular chocolate milk brand in Greece and it happens for 3rd continuous year. One new company that introduces itself in the greek market and becomes sponsor of the championship is the sports equipment company MASITA, coming from Netherlands. All teams of the championship will wear MASITA outfits and jerseys and this something really important and a great new step for approaching the greek market. Last year, MASITA was the main sports equipment partner of Kerkira FC, one of the football teams that participates in 1st Greek football division (Super League), however the current step of sponsoring N’JOY UNI-League is something extremely important for its profile in the country.