The MASCOT online training for ambassadors focuses on how athletes and sport role models can encourage sustainable choices across the minifootball community.
MASCOT has organised an online training activity for ambassadors, highlighting the role of athletes and sport representatives in promoting sustainability. The training focused on how role models can help make environmental responsibility more visible and more relatable for supporters, clubs and young people.
The activity is connected to the project’s wider goal of using minifootball as a platform for behavioural change. Ambassadors can influence others not only through formal messages, but also through personal example, peer-to-peer communication and visible choices during sport activities.
The training introduced the core MASCOT messages, including the importance of practical action, the value of the Race to Sustainability Toolkit and the potential of interactive engagement tools such as the AR experience. Participants were encouraged to connect these messages with their own communication role.
By involving ambassadors, MASCOT strengthens the human dimension of sustainability communication. The project recognises that supporters and young people are more likely to engage when messages are presented through trusted voices and visible examples from the sport community.
The training will be documented through agenda records, presence evidence, presentation materials, evaluation summaries and screenshots where available. These materials will support the final dissemination package and help EMF continue ambassador-based sustainability communication beyond the project period.
MASCOT – Minifootball Addressing Sustainability Challenges through Overall Transformation – is coordinated by the European Minifootball Federation (EMF) under the PPPA-SPORT-2023-PEOPLE-PLANET programme, Sport for People and Planet.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor the granting authority can be held responsible for them.